Validate your proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions.

By earning the AI-Powered Shopping ads Certification, Google recognizes your ability to:

Explain the basics of a growing retail business with Google

Explain how Shopping ads work

Articulate the importance of policy in the Shopping Ads ecosystem

Identify core components of Google Shopping policy

Describe how Merchant Center and a product feed support your shopping strategy

Choose the appropriate campaign type for your marketing objectives

Learn how Performance Max for Retail can help you reach more consumers. 

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks.

About this exam

Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior.

By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to:

Assess the impact of user experience beyond the click

Collaborate with key partners to build a more user-focused organization

Describe the core components and value of conversion rate optimization

Explain the role marketers play in ensuring fast mobile experiences

Explain the role marketers play in creating a seamless user experience

Implement best practices to increase personalization in the user experience on mobile 

Get even more from your Google Analytics data. Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

After completing this Google Analytics content, you'll be able to:

• Control and manage how data is collected in your Analytics property

• Unlock additional insights and capabilites through powerful product integrations

• Import and combine business data with Analytics data

• Export data for further customization

• Describe the enterprise features available in Analytics 360 properties

This collection of learning shows you how to use Google Analytics to answer common business questions.  

This course will teach you how to:

• Use standard and customized reports to answer your business questions and organize the reports for your teams

• Visualize your user journeys using various exploration techniques

• Use key events to gain insights into the actions that are most important to your business

• Use segments to compare how different groups of users interact with your site

• Take advantage of connecting Google Ads to Google Analytics to understand and optimize your marketing

• Digital Marketing Fundamentals

• Consumer Behavior and Psychology in Digital Spaces

• Building Ethical Digital Marketing Strategies

• Creating a Digital Presence with Ads and Social Media

• Creating a Digital Presence with Content Marketing and SEO

• Anchoring Your Digital Marketing Strategy Through Your Website

• Sustaining Digital Marketing Through Emails

• AI as a Strategic Advantage in Digital Marketing